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InsureThat is rapidly becoming a competitive force in the consumer insurance market with tens of thousands of policyholders nationwide having purchased their products.

They believe insurance should be simple, and their vision is to put their customers at the heart of everything they do, by offering easy to understand, clear and affordable insurance policies from reputable underwriters that consumers can trust.

Today, InsureThat has more than 50,000 policyholders and a growing network of platforms, vehicle retailers and dealers that provide their products.

Smart Insurance and InsureThat

InsureThat was launched in 2008 by a team of experts from the technology and advertising sectors. By 2014, after a period of rapid growth, they began focusing on the UK motor sector – and that’s where SMART comes in.

InsureThat provide their partners with a compliant, end-to-end system that feeds convertible leads with the correct DPA opt-ins directly from the showroom floor into their specialist team of product experts. Every eligible customer can be offered a free 30-day GAP or SMART Insurance policy to provide cover for the initial post-sale period with the option to extend cover for the entire ownership period.

SMART Insurance is one of two products that InsureThat currently offer (in addition to GAP through AXA) providing consumers with complete peace of mind in the event of both complete write-off and incidental damage caused from everyday motoring.

In partnership with Smart, InsureThat are able to facilitate applications for IAR (introducer authorised representative) status to dealers that are currently not regulated for general insurance activity. Dealers are therefore able to introduce their clients to the SMART policy, providing complete protection for everyday dents, scratches and scuffs that occur from normal vehicle use.

Being an IAR of InsureThat is completely free of charge and benefits include being kept up to date with regulation (both ICO and FCA), website development to showcase the GAP and Smart products, as well as account management to increase customer engagement and ongoing compliance.