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A new service giving non-regulated dealers free IAR status, 30 day free insurance for customers and access to additional revenue through GAP and SMART insurance sales, has been launched by insurethat, a major new force in the consumer insurance market.

The company is focussing on the UK car trade in a joint initiative with minor damage specialists Smart Insurance. According to insurethat Director of Sales Ben Lillywhite, “We’re giving dealers a package to drive sales and increase customer proposition, plus providing access to a lucrative new revenue stream not available to them until now.”

Smart Insurance MD Mark Boote said “We have always wanted to offer our product to the non-regulated sector as we know the demand is there. Now, thanks to this new partnership with insurethat, the smaller dealers can compete with the big guys and benefit from a simple way of gaining additional revenue by offering their customers a desirable product.”

The new insurethat programme provides dealers with free IAR status and point of sale marketing material. To help car sales customers can be offered free 30 day GAP and SMART cover and benefit from healthy commissions simply by introducing their customers to insurethat. Once the vehicle has been purchased the company’s advisors contact the customer and compliantly offer ongoing Smart Insurance or GAP insurances at attractive rates.

“We’ve taken the hard work out of selling these insurance products without sacrificing additional revenue” says Ben Lillywhite. “Selling compliantly is essential, which is why we believe we’ve seen such a positive reaction to our programme, leaving dealers with more time to spend with their customers on the vehicle itself.

“By contacting every eligible customer and offering great cover at a competitive price we can increase dealer penetration. As well as helping non-regulated dealers, we are also working with FCA regulated dealers to capture missed opportunity sales.”

“Smart Insurance are renowned as leaders in their field, with the most competitive cover in the market. By working with Smart, we ensure a long-term relationship with a like-minded company who believes in offering great coverage at a great price and ensuring happy relationships with dealers and consumers alike.”

Interested dealers can contact insurethat at www.insurethat.com or on 0345 467 8000.