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See what our partners and customers have to say...

Eamonn Warters

Head of Sales - Toyota Financial Services

The increase in demand from customers and the opportunity to provide them with a range of quality VAPs meant that we had to look seriously at the opportunities that minor damage cover offered

We asked ourselves three simple questions: Is there a demand for it? Does it give my customers value? Is it commercially viable? The answers to all three for us was a resounding ‘yes’

Choosing the right provider was absolutely crucial because we are committed to offering value to the consumer. Customer retention is a priority for us and choosing a product for its value, rather than on price and margin is part of our commitment to them.

Sandy Risk

General Manager Business Development at Eastern Western Motor Group

After more than 15 successful years selling GAP and Paint Sealant products, the Board of EWMG decided to include SMART insurance in our product portfolio in February this year. Initially prompted by our Lexus/Toyota connections, we have partnered SMART Insurance UK and have been delighted with the performance achieved in such a short-time.

The product offers our customers a unique benefit and the very genuine expectation of at least one claim being made over a 3 year period. The service and back up support from SMART is outstanding and we look forward to developing our SMART sales in 2019.

Mark Corr

Operations Director - Brayley Cars

We took the decision to start selling minor damage cover and looked at a number of providers. There are a few out there, but none impressed us as much as SMART. It’s not just their product, but the way they do business. It’s important for us to have partnerships with like-minded companies, ones that believe in treating customers fairly and built on quality.

They really helped us get to grips with the product, which isn’t the cheapest on the market, but is definitely the best. For us, it’s about customer retention and our reputation is key so we wanted to go with the product that offers most value to our customers.

Richard Birch


SMART was the best fit for us commercially. We looked at a few companies and they had the best value proposition. It’s not the cheapest but we found their product to be the best. We want to look after our customers’ interests and this product helps us do that.

We had a beauty parade of different providers and SMART filled us with confidence from the start. This was important to us because this is a new venture. Their team is proactive and honest and what we found particularly helpful was they explained very clearly the benefits to our customers so we could sell it effectively to them.

We have been looking at offering minor damage cover for a while. We thought GAP was the be all and end all, but it isn’t. What really made us think about it was that more and more customers were coming into the dealerships and asking for it. As a dealership with a clear focus on customer service we wanted to meet that demand.

Ben Lillywhite

Sales Director - Insure That

Any dealer who’s not thinking about utilising the Smart Insurance product, is missing an opportunity. They should embrace it! It’s a product to be proud of. It gives dealers an income stream which they haven’t been accustomed to before. It’s a huge profit opportunity. All in all, it’s a customer centric journey, from the start to the finish the customer is looked after throughout. With the FCA remedies that came into force in 2015 , I do believe that Smart Insurance have looked at their product and enhanced it to a level which is sustainable within the market place long-term.

Simon Young

Managing Director, TRACS

I wish that all companies responded as quickly and as positively as SMART do.


Customer of Motorline Toyota, Horsham

Will Webster has just carried out a repair to the highest standard. Thoroughly impressed with his attention to detail and the pride he has in the work he does, it comes across as though he loves his job and treats every customer as an individual. Very friendly and a credit to the company. Thank you – I will certainly be recommending you to anyone who asks in the future!


Mr King

Customer of Motorline Nissan, Dartford

Could not fault the service provided by the young technician. Superb job done. Very pleased and would have no hesitation using your company again. Thank you.


Mr Furze

Customer of Motorline Skoda, Canterbury

As usual the service from both the office and operative was outstanding. Many thanks.


Our Culture

At SMART we adhere to a set of values that fully embodies both our internal and external working practices:


Courage to be true to ourselves and to each other


Constantly challenge convention


Freedom to make a difference


Find fun in everything we do


Everyone has a seat at the family table


Don’t just do the job, do it well