We took the decision to start selling minor damage cover and looked at a number of providers. There are a few out there, but none impressed us as much as SMART. It’s not just their product, but the way they do business. It’s important for us to have partnerships with like-minded companies, ones that believe in treating customers fairly and built on quality.
They really helped us get to grips with the product, which isn’t the cheapest on the market, but is definitely the best. For us, it’s about customer retention and our reputation is key so we wanted to go with the product that offers most value to our customers.
SMART was the best fit for us commercially. We looked at a few companies and they had the best value proposition. It’s not the cheapest but we found their product to be the best. We want to look after our customers’ interests and this product helps us do that.
We had a beauty parade of different providers and SMART filled us with confidence from the start. This was important to us because this is a new venture. Their team is proactive and honest and what we found particularly helpful was they explained very clearly the benefits to our customers so we could sell it effectively to them.
We have been looking at offering minor damage cover for a while. We thought GAP was the be all and end all, but it isn’t. What really made us think about it was that more and more customers were coming into the dealerships and asking for it. As a dealership with a clear focus on customer service we wanted to meet that demand.
Head of Sales - Toyota Financial Services
The increase in demand from customers and the opportunity to provide them with a range of quality VAPs meant that we had to look seriously at the opportunities that minor damage cover offered
We asked ourselves three simple questions: Is there a demand for it? Does it give my customers value? Is it commercially viable? The answers to all three for us was a resounding ‘yes’
Choosing the right provider was absolutely crucial because we are committed to offering value to the consumer. Customer retention is a priority for us and choosing a product for its value, rather than on price and margin is part of our commitment to them.
Sales Director - Insure That
Any dealer who’s not thinking about utilising the Smart Insurance product, is missing an opportunity. They should embrace it! It’s a product to be proud of. It gives dealers an income stream which they haven’t been accustomed to before. It’s a huge profit opportunity. All in all, it’s a customer centric journey, from the start to the finish the customer is looked after throughout. With the FCA remedies that came into force in 2015 , I do believe that Smart Insurance have looked at their product and enhanced it to a level which is sustainable within the market place long-term.
Managing Director, TRACS
I wish that all companies responded as quickly and as positively as SMART do.
Group F&I Manager - Hartwells
When clients take delivery of their new car, it’s their pride and joy. They don’t want to see any damage what so ever on it. With Smart we know it is going to be taken care of. We chose Smart as our partner of choice purely because when other providers said “we can’t, we can’t” – Smart’s attitude was “we can”. Not just for the work that they carry out but the commitment to helping the performance of the group. With zero complaints, you can see our penetration growing and the more policies we sell means the more repeat business.
Customer of Motorline Toyota, Horsham
Will Webster has just carried out a repair to the highest standard. Thoroughly impressed with his attention to detail and the pride he has in the work he does, it comes across as though he loves his job and treats every customer as an individual. Very friendly and a credit to the company. Thank you – I will certainly be recommending you to anyone who asks in the future!
Customer of Motorline Nissan, Dartford
Could not fault the service provided by the young technician. Superb job done. Very pleased and would have no hesitation using your company again. Thank you.
Customer of Motorline Skoda, Canterbury
As usual the service from both the office and operative was outstanding. Many thanks.
At SMART we adhere to a set of values that fully embodies both our internal and external working practices:
Courage to be true to ourselves and to each other
Constantly challenge convention
Freedom to make a difference
Find fun in everything we do
Everyone has a seat at the family table
Don’t just do the job, do it well
Interested in becoming a partner? Get in touch