Smart Insurance

Support 0800 012 1830

Claims 0800 077 8713

About Us

At SMART, we have a clear business philosophy of delivering value for each of our business partners. All products are geared towards helping you grow your business and treat your customers fairly.

Whether it’s a SMART branded product that sits in your showroom or a white-labelled, bespoke package tailored to your brand, our class-leading products provide new and significant revenue opportunities that help to grow your business by driving customer loyalty and retention.

At our heart is a strong set of values that outline our commitment to doing business honestly and fairly. These are: Authenticity, Innovation, Trust, Passion, Inclusivity and Quality. By living and breathing these values we provide a refreshing and transparent approach in the F&I automotive space. Our unrivalled standard of service has seen us grow to become the UK’s leading provider of minor damage insurance, paint protection and other VAPs.

SMART Insurance products always deliver competitive returns, industry-leading value and great customer outcomes.

SMART for your business. SMART for your customers.

For Partners

  • Meet the growing demands of your customers
  • Proven to increase products per customer and F&I PPU
  • Fully tailorable to your business and brand
  • Future proofed for impending add-on legislation and TCF

For Customers

  • Protects car from annoying and unsightly minor cosmetic damage caused by everyday motoring
  • Safeguards no claims bonus
  • Simple and intuitive claims process
  • Helps maintain trade in value

Our Culture

At SMART we adhere to a set of values that fully embodies both our internal and external working practices:


Courage to be true to ourselves and to each other


Constantly challenge convention


Freedom to make a difference


Find fun in everything we do


Everyone has a seat at the family table


Don’t just do the job, do it well